latest automotive news, best new and used cars, find a new car 95d28_ateslafire-610x439 Sick Burn: GM Offers Actress Chevrolet Bolt in Wake of Tesla Fire Tesla

Never let a crisis go to waste, goes the saying. In this case, it’s an actress and her husband facing a car shortage and a rival automaker sensing an opportunity for a juicy dig.

Mary McCormack, who appeared on the endlessly referenced political drama The West Wing, tweeted a video of a Model S in flames Friday, claiming the blaze broke out “out of the blue” as her husband’s Tesla cruised through traffic in West Hollywood. She directed her tweet at Tesla.

General Motors has since capitalized on the unsolved blaze, offering McCormack and her husband, identified as director Michael Norris, a new Chevy Bolt.

 

Both Tesla and an investigator from the National Transportation Safety Board are investigating the cause of the fire, which was not the result of any collision or known mishap. The NTSB told USA Today that this is not a formal investigation.

As reported by Jalopnik, GM saw an opportunity to make hay. In a subsequent tweet, Ray Wert, GM’s “head storyteller” and former Jalopnik Editor-in-Chief, said the automaker was offering a Bolt loaner to McCormack “so she has a more dependable electric vehicle to drive.”

 

This is the kind of PR automakers dream of. However, GM maintains the offer a one-time occurrence, as Wert is apparently friends with McCormack’s sister.

Chevrolet’s Bolt remains a strong seller, thanks to its comparatively low price and 238-mile driving range. We won’t know exact details about its volume over the past three months until GM issues its quarterly sales report at the beginning of July, but HybridCars.com estimates the first five months of 2018 saw 6,545 Bolts leave lots in the United States. That places the little EV just behind the Tesla Model X in terms of year-to-date sales.

[Image: Mary McCormack/Twitter]

Article source: https://www.thetruthaboutcars.com/2018/06/sick-burn-gm-offers-actress-chevrolet-bolt-wake-tesla-fire/

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