General Motors’ Cadillac division started the week with one president, but ended it with another. In dropping former brand chief John de Nysschen, GM either rid itself of an executive who, as Lee Iacocca would put it, wasn’t cutting the mustard, or revealed itself as an impatient and overbearing automaker that held unrealistic expectations for its goal of a quick brand turnaround.
There’s only two camps in this face-off and, perhaps unfairly, you’ll need to pick a side.
To hear de Nysschen explain it, the executive didn’t “challenge hard enough.” A number of de Nysschen’s ideasÂ â€” moving the division’s corporate HQ to New York City, launching a subscription service, and running wildly East Coast-urban marketing campaignsÂ â€” met with furrowed brows. Insiders claim the automaker felt de Nysschen was too forward thinking, and not sufficiently now thinking.
Those of you wrankled by GM’s decision might claim the automaker is the one that could use a better crystal ball. GM allegedly felt de Nysschen wasn’t capitalizing on current domestic market trends fast enough, despite the brand’s rapid growth in the burgeoning Chinese auto market. Essentially, Cadillac wasn’t spitting out lucrative crossovers at a proper pace. And whose fault is that, really?
Already, the XT5 midsize crossover is the brand’s U.S. best seller, and there’s an XT4 compact crossover launching later this year (with another, larger utility to follow). The replacement of the brand’s lesser sedan lineup with two strategically priced models (plus the XT6) is a project that’s well underway, and de Nysschen planned â€” tentatively, perhapsÂ â€” for a halo model to appear once the new sedans and crossovers hit the market.
Was this the right product plan, or was it too cautious and safe? Even if you agree with the potential profitability of the brand’s direction, was de Nysschen simply too much of a thorn in the side of dealers and brand faithful to stay on with the company? Pick a side.
[Image: General Motors]
Article source: http://www.thetruthaboutcars.com/2018/04/qotd-whose-side/