The benign mental illness that is pet ownership leaves those affected by it perpetually concerned with the well-being of non-human animals. Creatures are fed, groomed, and spoken to in pleasant tones as frequently as possible to ensure their existence is as stress free and safe as possible. Knowing that pets cannot reside in your lap while you’re driving â€” no matter how much you’d like for them to â€” Land Rover figures they can still ride in the lap of luxury and is offering a series of dog-focused accessories.
This is a one-two punch from the brand, as it allows for Land Rover to sell marked-up items to dog owners (which account for roughly half its customers) while also including those lovable little scamps in their marketing materials. Subaru has been working the dog angle for some time now and it has resulted in some of the most viral car-ads of the 21st century while simultaneously helping to solidify its friendly persona.
Clearly aware of this, Land Rover created a one-minute advertisement featuring the products and encouraged viewers to share it. In the clip, two dogs arrive in the back of a Discovery and attempt to impress a third dog they’d both like to have sex with. Don’t worry, the only action they show are of the new products being used.Â
Those items are separated into three packages and available on the brand’s entire lineup, with availability starting in the United Kingdom on International Dog Appreciation Day (August 26th). Prices start at roughly $460 for aÂ foldable pet carrier, spill-resistant water bowl, and load space rubber mat. However, the fancier packages include items like a portable dog shower,Â quilted load space liner,Â full-height luggage partition, and a doggie ramp. Those accessories will set you back $1,140.
“Land Rover is all about enjoying the great outdoors and that goes hand-in-hand with dog ownership for many customers,” said Finbar McFall, product marketing director for the company. “Our customers told us that the comfort of their dogs on car journeys is crucial. They are part of the family and we recognize that. Our new Pet Packs aim to allow dogs to travel in real comfort and make journeys simpler and more relaxing for dogs and at the same time protect the inside of ownersâ€™ vehicles.”
While customers could certainly buy these items on the aftermarket or make them at home, as it’s not terribly difficult to velcro a rimmed water dish to the floor of a car, we think Land Rover will still come out ahead on the deal. Shoppers loyal to the brand are likely to have a little extra cash lying around and pets will probably appreciate some of the niceties.
We doubt it’ll make dogs any more excited to go on a car ride, as the mere mention of a road trip sends most into a joyful panic. But it might make the middle section of the journey more enjoyable for them. Likewise, thatÂ luggage partition and padded cargo space could be handy for cats subjected to a longer drive. They probably won’t like being in the car any more than usual but it’ll at least give them some extra space in which to go mental as they protest being taken somewhere against their will.
[Images: Jaguar Land Rover]