In our post about McLaren having no interest in producing a sports car for the masses, I mentioned I didn’t ask Wayne Bruce, McLaren’s communications director, if the company was considering producing an SUV like many of the other expensive marques. Well, Mr. Bruce read the post and contacted me, saying that he wished I had indeed asked him that question because the answer goes to the heart of what the McLaren brand means to the company and to its customers. Other car companies might be well served to emulate the clarity with which McLarenÂ understands their own brand.
Mr. Bruce’s title is Global Communications Director and he communicates so well that I’ll reproduce his rather charming email (I like the touch of describing the quintessentially advancedÂ McLaren Technology Centre in Woking as “humble”) in its entirety:
Thank you for contacting me. And do call me Manbat…
Was trying to get back to you about the story you wrote following our chat at NY in which you said you didn’t ask me if we were considering an SUV … like Rolls-Royce, Bentley, Aston Martin, Maserati, Lotus, erm … anyone I’ve forgotten?
Well, I wish you had. Because I would have said categorically that we are not. We don’t need to. And we wouldn’t want to.
We don’t need to because we already have a profitable and therefore sustainable business. We showed for the first time together at NY our three product families: Sports Series, Super Series and Ultimate Series. These together set the blueprint for McLaren’s future, a future as we discussed hand crafting sports cars and only sports cars out of our humble facility in Woking, England.
We wouldn’t want to because our passion is making sports cars. It’s what we know. What we do well, I hope you’d agree. And as importantly, it’s what our customers know and love us for.
That question cleared up, I’ll pass on your details to my US based colleague JP to see if he can put you in a 650S.
Note: That last little bit about getting me in a 650S is about the possible loan of a review car, not a purchase. Like they say, champagne tastesÂ andÂ a beer budget.
[Photo credit:Â “Urusside” by 72Dino – Own work.Â Licensed under CC BY-SA 3.0 via Wikimedia Commons]
Ronnie Schreiber editsÂ Cars In Depth, a realistic perspective on cars car culture and the original 3D car site. If you found this post worthwhile, you can get a parallax view atÂ Cars In Depth. If the 3D thing freaks you out, donâ€™t worry, all the photo and video players in use at the site have mono options. Thanks for reading â€“ RJS