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It’s a running joke around here, but like the best humor, it comes from a kernel of truth: TTAC should always write about Hondas. Every article — Honda. Readers just can’t seem to get enough of the Big H.

California filmmaker Max Lanman knows what’s up. Either he’s been lurking in TTAC’s Slack, or he’s hacked our Google Analytics — but in the course of a day, nearly half a million people have tuned in to his commercial showcasing an eBay auction for his girlfriend’s well-used 1996 Honda Accord.

As expected, it’s working.

As of this writing — and with six days left on the auction — 87 bids have been registered, sitting (for now) at $20,400.

The power of social media compels you to bid, apparently. Kelley Blue Book gives this magnificent pride of Marysville a somewhat lower value:

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One could even drive home a brand-new, Ace of Base-approved Honda Civic LX Coupe for but $540 more:

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Overall, this Accord seems to be in reasonable condition for its age. The southern California location has helped, certainly — salt will destroy a 1990s Honda in short order. The leather looks to be well-worn, but serviceable. The bumpers show evidence of parking by Braille, and the Autocheck report provided by eBay shows evidence of two prior accidents. Still, when considering a collector’s item such as this beauty, those are minor data points.

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It seems the port-installed front-seat coffee maker is not included in the sale, however.

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So, intrepid car buyers of the BB – at what dollar figure do you think this will top out?

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[Images: eBay; Screenshots courtesy YouTube, Kelley Blue Book, Honda]