Saturday, January 19, 2019
Advertisement


As I scanned my social media feeds last week, I noticed a fair amount of journalists posting that they were headed to the Tokyo Motor Show on Mitsubishi’s dime. While automaker-funded junkets to an international...
Chrysler started selling Dodge-badged Mitsubishis all the way back in 1970, then built plenty of Mitsubishi products in North America under the Diamond-Star Motors flag later on. The Mitsubishi GTO (sold as the Mitsubishi 3000GT...
A couple weeks ago we took a look at a tidy, light blue Nissan Stanza Wagon, which we determined was a very early example of the crossover breed that would heat up decades later. I can happily report...
While the brand name inspires more than a few snorts of derision and jokes in North America, Mitsubishi, now backed by the mighty Renault-Nissan Alliance, carries greater clout overseas. The automaker’s Outlander PHEV outsells all other...
Crossovers are the future. As much as I hate to say it, more and more buyers vote with their wallets every year, choosing a smaller-yet-taller, less fuel-efficient alternative to the traditional sedan. Automakers...
Now part of an alliance with cash and platforms to toss around, Mitsubishi’s growing bolder in its quest to remind buyers that it’s not about to disappear from the American automotive landscape. Buyers, of course,...
Having already bastardized the Eclipse name by affixing it to a new crossover vehicle, there’s palpable fear within the automotive media that Mitsubishi might try the same with another iconic property. While FTO and 3000GT...
The first non-Chrysler-badged Mitsubishis arrived in the United States for the 1983 model year, in the form of the Cordia, Tredia, and Starion. They weren’t enormous sellers, but they made the Mitsubishi name a bit...
Fred Diaz, who once headed the Ram brand before Nissan tapped him to lead the company’s truck division, has been put in charge of Mitsubishi’s North American operations. While I’d love to run a headline saying...
The idea was as obvious as it was brilliant. Take the hottest segment of motor vehicles on the market and stick an improbably high fuel economy figure on the window sticker. The hybrid...