Tuesday, December 18, 2018
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Yesterday, we featured an edition of Buy/Drive/Burn pitting three excellent Japanese sports cars against one another. All three were prime time, heavy hitters in their segment, and all three are remembered fondly for various reasons...
While still an industrial giant on the global scene, Mitsubishi is a shadow of its former self in the United States. After leaning a bit too hard on its status as a value brand, annual...
Mitsubishi North America CEO Fred Diaz knows people think of his company as a purveyor of vehicles with a singular appeal: their affordability. The flip side of the coin is that people think the brand’s...
Chrysler started selling Dodge-badged Mitsubishis all the way back in 1970, then built plenty of Mitsubishi products in North America under the Diamond-Star Motors flag later on. The Mitsubishi GTO (sold as the Mitsubishi 3000GT...
At the end of the day, brand perception comes down to product, but no one likes visiting a dingy dealership. As the once-endangered Mitsubishi awaits a slew of lucrative new products (crafted with Nissan’s help),...
Having already bastardized the Eclipse name by affixing it to a new crossover vehicle, there’s palpable fear within the automotive media that Mitsubishi might try the same with another iconic property. While FTO and 3000GT...
Mitsubishi North America CEO Fred Diaz knows people think of his company as a purveyor of vehicles with a singular appeal: their affordability. The flip side of the coin is that people think the brand’s...
While assembling my website pages with links to every Eagle and Mitsubishi car I have ever photographed in wrecking yards, I learned something troubling: I had never shot an Eagle Talon. Sure, there was this...
Car enthusiasts love to argue about cars, and will debate generally anything related to the topic ad nauseum. My wife knows not to talk cars with me unless she’s prepared to engage in...
There are some vehicles on the market that offer bargain pricing without punishing their buyers. The Mitsubishi Outlander Sport 2.4 SEL AWC isn’t one of those. Mitsubishi has seemingly been in “barely getting by mode” for years now, and the Outlander gives a clue as to why.   Here’s a hint: Quality matters....