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“We created that segment,” BMW CEO says of the sector in which the BMW X3 arrived before Acura, Audi, Infiniti, Lexus, Lincoln, Mercedes-Benz, Porsche, and Volvo. “The No.1 approach and target I clearly have is, there...
After a near decade-long run at the helm of BMW Group’s sales and marketing department, Ian Robertson is retiring. Taking over from the Englishman Robertson will be Pieter Nota, a Netherlands native who is anything but representative...
Answering a question with a question isn’t my way of being rude. It’s my way of finding out what the questioner truly wants to know. Their question comes in a variety of forms. What’s the best car? What’s...
BMW just dropped a photo of the upcoming Z4 Concept. Expected to be unveiled at Pebble Beach this Thursday, someone with access to the company’s social media account apparently couldn’t wait that long. While the photo they’ve...
With Mercedes-Benz entering the pickup market with its new X-Class, BMW has admitted it may be time to did the same. To be clear, it wasn’t the home office that made this assertion. It was head...
BMW’s 8 Series coupe isn’t even here yet and the automaker is already toying with the idea of a sedan. Of course, in true luxury automaker fashion, it’s calling the four-door concept a Gran Coupe —...
As sometimes happens, there’s a war brewing in the heart of Europe. This one isn’t like the others, though — instead of nation versus nation, it’s a case of lawmakers versus privately owned vehicles, primarily those...
Luxury automakers aren’t in the business of losing money, and BMW doesn’t want to take a hit just because futurists claim the era of EVs is now. Until it has fifth-generation electric vehicle technology on...
The ratio of Detroit iron to imports stands to rise at the next North American International Auto Show, following BMW’s decision to withdraw from the event. On Friday, the German automaker announced it will join...
BMW always hinted that the first round of electrified vehicles populating its i sub-brand were developed to dazzle consumers with tech and probe the market’s willingness for EVs. The company is now developing two new...